Blogging to Millennials

We received rave reviews following our presentation last Friday at NALP’s annual conference. In the hours immediately following, lots of attendees stopped by to chat about one concept we threw out to help market firms and organizations to Millennials: a blog owned and operated by Millennial employees.

Let’s face it, when Millennials want to learn about organizations, the first place they turn to is the Internet. In fact, in my one-on-one conversations with new professionals, I found the Internet to be virtually their only source of information, supplemented primarily by cable TV. They spend very little time reading printed media and virtually no time viewing TV network news and programs.

If your future recruits are going to turn to the Internet for information about your organization, you might as well make it easy for them to find you. An internally operated blog accomplishes this goal. A one year stint contributing to the organization’s blog may, in fact, be a great way to reward top performers. Ask them to show good judgment, but let them be authentic.

I know most organizational managers will blanch at this concept. But trust me, people (even some employees), are blogging about your offices right now. To the extent you can engender an on-going and real discussion about your organization on-line, you will succeed in attracting the best of the Millennials.

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